Areas of Practice
Reputation risk audit
Organizations often believe they know their vulnerabilities, at least from an insider’s viewpoint. But do they fully appreciate how outside perceptions---real or imagined---could shape, or counter, their performance during a crisis? Same Page can help by taking a thorough look at underlying risks, and those hiding in plain sight, and using that information to guide crisis planning, training and responses.
Crisis communications strategy, planning and training, documentation editorial services
Crisis plans are unique to every organization, but certain principles, goals and tactics can form a baseline for almost any plan. Same Page can help in designing plans using those core principles and adding the specifics that are tailored to your organization, your stakeholders and your broader audience.
Same Page can also create a training plan and practice scenarios that are unique to your organization and challenging for your team. And, once you’ve organized a practice exercise, Same Page can observe your team’s performance, provide recommendations and help to fine-tune your plan.
Stakeholder assessment
While the term “stakeholders” is sometimes maligned as meaningless corporate-speak, it should not be overlooked, especially in a crisis context. In fact, many individuals and groups can be affected by your organization’s operations, even if they don’t know you’re there most of the time. Same Page can help identify the people who rely on your organization, directly or indirectly, and those who might be adversely affected if things go wrong. Their expectations need to be considered in any crisis plan.
Team and Spokesperson training
Even the best crisis communications plan will be ineffective without the right spokesperson at the podium, whether that podium is on-stage, on-camera, online or on-the-spot and impromptu. He or she needs to be credible, knowledgeable, articulate…and prepared. No one performs naturally in a spokesperson role, and Same Page can train prospective spokespeople to be their best when it counts the most.
Executive Communications
Every organization has a personality, a mindset, and a character that helps to identify the workplace and the organization’s success. That character also influences the organization’s performance throughout the year and in a crisis. Employee communications via newsletters, forums, intranets and other tools can help to ensure that everyone is on the same page and pulling together in the same direction. Same Page provides editorial services including content creation and interviews, editing and proofreading to ensure consistency during routine business. And that lays the groundwork for effective, non-routine communications.
Editorial Assistance
Whether he or she is on the frontline or behind the scenes, executive communication sets the tone for mobilizing employees and ensuring an effective response under pressure. Same Page can help to ensure clear and concise executive communications to internal and external audiences and to ensure consistency among public, regulatory, neighborhood and customer/client audiences.
“As North American President and division leader of a global chemical company, I was always looking ahead for business opportunities—-as well as risks. Preparation is the key to avoiding and minimizing risk and I knew it was essential to communicate effectively in case of crisis. For that, I relied on Dave Klucsik’s experience, expertise, insights and integrity. Dave reported directly to me for more than 10 years. And I made sure his office was right next to mine, to ensure seamless, consistent communications throughout our organization, under routine and crisis conditions. I trusted his judgement and ability, and was never disappointed.”